Icelandair – This Is Not AI
Confronting audience scepticism to drive a 67% surge in revenue for Icelandair
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
We empower companies to grow with confidence. Performance Marketing Powered By Happiness™
We’re dedicated to finding you new customers through paid media; using audience insights, intelligent experimentation and clear measurement.
The team's knowledge in their specific areas is second to none, they are also constantly looking at industry developments to manage the account more efficiently and effectively. The whole team has such a positive outlook and a can-do mentality.Steve Hammond Head of E-Commerce, Weird Fish
Intelligent experimentation is how we turn uncertainty into progress.
Our clients face pressure to prove ROI fast, make sense of messy data, and compete with bigger budgets. We bring structure to the chaos, testing ideas quickly, learning what works, and scaling it.
It’s not trial and error; it’s smart, focused learning that builds confidence and better results. And because our team is Powered by Happiness™, we bring the curiosity and energy to keep finding you new ways to grow.
Great results start with the right partner.
Get in touch to find out what it’s like to work with a team Powered by Happiness™.
We love to share insights on how end-to-end performance marketing drives growth. Explore our latest blog posts to stay up to date.
*Margin Optimised Performance (Yes, we are dubbing it here first) By Luke Hill, Senior Paid Media Manager, Launch If you’re…
For many CMOs at scaling challenger brands in the UK, the agency landscape has started to feel like a commodity…
There is a long-standing myth in performance marketing that high-pressure environments produce high-performance results. We’ve all seen the template: late…